Photoshoot at well-known locations in The Hague

The day of the shoot: our colleague motorcyclist wears a black waistcoat, jeans, retro helmet and huge aviators. In short: a matching, dandy look. Our photographer captured the perfect images at well-known locations in The Hague – with a political twist, of course.

Thanks to the varying locations, the organisation was able to achieve 12 suitable images for the monthly blog in just one day, all to engage the readers in the world of lobbying in political The Hague.

Do the hack-check

The laatjeautoniethacken.nl website features a simple test for car owners to check whether your specific model is susceptible to hacking. If yes, you can take appropriate action immediately: our programmers have incorporated a database that checks the details provided. If required, the customer can be referred to a company that specialises in car security.

A great success

We realised a total campaign consisting of a campaign style, video, text, website, leaflet material and a billboard campaign. The campaign achieved results that completely exceeded expectations. The hack-check turned out to be an amazing crowd-puller, resulting in 60,000 hack-checks. The campaign was developed and produced entirely in-house, ensuring rapid adaptability, short lines and optimised results.

Presenting designs

The management team was included in the design process at an early stage. After gathering a broad array of designs, we started funnelling ideas. The resulting designs were presented to the marketing department in the Netherlands and abroad. It is important to get everyone singing from the same hymn sheet when working on change projects. Eventually, a final style and new logo were selected that still included the beaver.

Clearly defined global image

Brandcode rolled all manner of items in the new style, for each country – even China. We used an online portal with a house-style handbook full of basic elements and templates. The handbook contains all guidelines for design and layout. Every country uses the elements, ensuring Kiwa exudes a unified look across the world, Evoking tremendous image recognition and familiarity among the target group.

The Feedback App

Before, team members would just tell each other ‘you’re doing a good job’ or ‘maybe you could do this better’; often incomplete comments that did not yield the best results for the learning process. The new application prevents the above. Now feedback can be provided in a specific and efficient manner.

The Feedback App is available on Android and Apple in a Cross Platform Framework. This means the app only has to be developed once to work on both systems, saving money on development and maintenance costs in the long term. The VUMC is also able to manage and structure the app entirely independently, by way of an online control environment. The application is fast, simple and secure.

Improving medical care

The success of the app has meant that other departments within the hospital have also started working with the Feedback App. Brandcode continues to play an active role in optimisation of the app, together with the VUMC. Brandcode is proud that the application of this e-health technology contributes to the improvement of medical care.

Writing
SEO web texts

As soon as the menu structure is finalised in consultation with the client, our web builders start the engines. In the meantime, our SEO copywriter gathers the right information through interviews and a tour of the company. We also carry out keyword research to ascertain the exact search terms that are relevant to WIBU, to ensure the findability of the website, more traffic and a higher chance of conversion.

Easy to find in Google

The WIBU website is easy to find in Google with the keywords important to the company, thanks to SEO optimisation. In addition, the website is now clear and uncluttered, fast, mobile-friendly and secure. In short: it meets today’s requirements.

Report your damage

Ease of use to the nth degree: report your damage. Take a photo of the damage to your car and send it to WIBU via their website. The experts will assess the damage and give you the right advice.

Professional photography

A photoshoot at WIBU has added a polished look to the website. Professional images adorn each page of the website, perfectly complementing the look & feel of the website and the image of the company. There are plenty of images still available for upcoming news items or blogs, creating consistency in new publications.

Customisation for each apartment

Example: one of the services on offer by James® is a floor service. A few clicks and the resident is provided with a bespoke flooring quotation for one or more rooms in his or her apartment. To make this seemingly simple service possible, we needed to clear some complex technical hurdles,

because the application contains all measurements of all rooms and apartments in a building. The occupant logs in, James® has the details of the relevant apartment and uses the home’s specific measurements to provide an immediate quotation straight from the flooring company. In short: genuine customisation for each apartment.

From edit to
live direction

After the clip was showcased, the street artists entered the new building one by one. Their acrobatic skills created the right ambiance and experience immediately. Video direction took over a live feed from the presented clip and at the same time, the artist pressed a button, Beaming the artist with the iconic building in the background directly to the large screen. The skyline came into focus.

Opening by
the mayor

After all the artists had arrived, the skyline was almost complete: time for the director of Coca-Cola and the mayor to enter the stage. It was their turn to press the special button. This button was situated on a pillar designed by us, with a large Coca-Cola bottle inside. The last manoeuvre placed the iconic Coca-Cola bottle in the skyline, among the icons of Rotterdam. Dr2 had devised and organised various activities in the building for after the official opening. Brandcode looked after suitable signs to complement these activities.

Cold Coke!

Beforehand, we criss-crossed Rotterdam for stunning recordings with urban artists to provide the live feed during the show. The video was part of the official opening of the new premises. As well as the concept, we also looked after the recordings, editing, stage design and the LED screen content, and signage. Time for a delicious cold Coke!