Publyon is the new name of DR2, a Dutch-origin public affairs agency with offices in The Hague, Utrecht, Brussels, Copenhagen, and New York. The name change coincided with a refinement of their services. A similar refinement was desired for the visual identity on their website. This was the task given to Brandcode by Publyon. You can view the result here.
Tom Straathof
Developer
Public affairs advisors operate at the highest executive levels, traditionally adhering to formal etiquette. However, there is also a trend toward more open communication and (slightly) more casual clothing styles. Publyon is at the forefront of this trend, and their employees reflect this. Our photographer chose spontaneous sessions in their own office environment. Through careful lighting, they still maintain a clear, consistent style. The team page thus contributes to the brand.
Instead of six websites, Publyon now has one international website for all locations. Visitors can easily find the right advisor with just a few clicks. In addition to web design and portrait photography, Brandcode handled the image curation and photo editing. Publyon can now select images from the image library to accompany news articles.
A name change inevitably leads to some discomfort and a decline in brand awareness. For Publyon, however, this lasted only a short time. The name clearly refers to public affairs. And the website confidently establishes a new brand that looks toward the future. The brand promise aligns perfectly: driving positive change.
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