Brandcode received a request from VBV-SCM for a campaign to combat the growing phenomenon of car-hacking. It’s an issue that Brandcode is happy to help eliminate, especially because there is an easy way to stop this organised crime.
Client: VBV-SCM
Onno Schaap
Creative Director
Van den Heuvel used his celebrity status to generate extra attention from television and newspapers. We placed billboards by the side of the road to garner interest among motorists. The laatjeautoniethacken.nl website – developed by Brandcode – displayed live updates of car thefts reported to police, through a pop-up from a register database. This initiative also created extra awareness among visitors.
The laatjeautoniethacken.nl website features a simple test for car owners to check whether your specific model is susceptible to hacking. If yes, you can take appropriate action immediately: our programmers have incorporated a database that checks the details provided. If required, the customer can be referred to a company that specialises in car security.
We realised a total campaign consisting of a campaign style, video, text, website, leaflet material and a billboard campaign. The campaign achieved results that completely exceeded expectations. The hack-check turned out to be an amazing crowd-puller, resulting in 60,000 hack-checks. The campaign was developed and produced entirely in-house, ensuring rapid adaptability, short lines and optimised results.
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