Spirit4You plays a crucial role in the Haaglanden region by supporting young people and education professionals in transitioning to further education and the job market.

However, their communication lacked cohesion. Different styles were used inconsistently, making Spirit4You not always recognizable as the sender. Additionally, a clear positioning as an authority was missing—something essential to their mission.

“Through a consistent visual language and bold colors, a style emerges that radiates direction and movement.“

Martine Bruyn
Designer

Visual Identity

We developed a visual identity that reinforces the core values of Spirit4You: inspire, activate, and support. This resulted in a powerful logo with an ‘eye’ element, symbolizing focus on the future and guidance. The recognizable visual language with dynamic arrows expresses direction and movement, essential for the journey to further education and work. The color scheme strengthens the message: green for progress, red for energy.

We developed a ‘Powered by’ label, so that in communications where Spirit4You is not the main brand, such as Bekijk je Toekomst, it is always clear that Spirit4You is the sender.

The Result

With the new visual identity, Spirit4You radiates authority, structure, and professionalism. The branding ensures clear recognition and strengthens their role as a trusted guide for both education professionals and young people. Spirit4You is now clearly positioned as the brand for education professionals, while remaining visible as the sender with their labels for young people. The visual identity is consistent, powerful, and reflects their mission to successfully guide both target groups into the future.