{"id":4652,"date":"2023-02-23T13:12:15","date_gmt":"2023-02-23T12:12:15","guid":{"rendered":"https:\/\/brandcode.nl\/?p=4652"},"modified":"2024-06-10T09:05:32","modified_gmt":"2024-06-10T07:05:32","slug":"building-a-fresh-branding","status":"publish","type":"post","link":"https:\/\/brandcode.nl\/en\/building-a-fresh-branding\/","title":{"rendered":"Building a fresh branding"},"content":{"rendered":"\n  <div class=\"banner has-hover case_header is-full-height\" id=\"banner-1408518611\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"1020\" height=\"695\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/panden-map-Case-1.jpg\" class=\"bg attachment-large size-large lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/695;\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1149223058\" class=\"text-box banner-layer x50 md-x50 lg-x0 y25 md-y25 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-left\">\n                  \n<h1>Building a fresh branding<\/h1>\n<h2>Restyling for BouwGarant<\/h2>\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1149223058 {\n  width: 100%;\n}\n#text-box-1149223058 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1149223058 {\n    width: 100%;\n  }\n}\n@media (min-width:850px) {\n  #text-box-1149223058 {\n    width: 47%;\n  }\n}\n<\/style>\n    <\/div>\n \n\t<div class=\"img has-hover arrowdown x95 md-x95 lg-x95 y95 md-y95 lg-y95\" id=\"image_2116330013\">\n\t\t<a class=\"\" href=\"#scrolldown\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"39\" height=\"45\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/Pijn-beneden-home.png\" class=\"attachment-original size-original lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 39px; --smush-placeholder-aspect-ratio: 39\/45;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_2116330013 {\n  width: 9%;\n}\n@media (min-width:550px) {\n  #image_2116330013 {\n    width: 6%;\n  }\n}\n@media (min-width:850px) {\n  #image_2116330013 {\n    width: 2.5%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x50 md-x50 lg-x95 y85 md-y85 lg-y50\" id=\"image_1180588532\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"768\" height=\"561\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-2-768x561.png\" class=\"attachment-medium_large size-medium_large lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-2-768x561.png 768w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-2-300x219.png 300w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-2-1536x1123.png 1536w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-2.png 1915w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/561;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1180588532 {\n  width: 65%;\n}\n@media (min-width:550px) {\n  #image_1180588532 {\n    width: 59%;\n  }\n}\n@media (min-width:850px) {\n  #image_1180588532 {\n    width: 47%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1408518611 {\n  padding-top: 100%;\n}\n#banner-1408518611 .overlay {\n  background-color: rgba(10, 10, 10, 0.105);\n}\n<\/style>\n  <\/div>\n\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #scrolldown\" data-bullet=\"false\" data-link=\"#scrolldown\" data-title=\"scrolldown\"><a name=\"scrolldown\"><\/a><\/span>\n\n\t<section class=\"section grey-bg left\" id=\"section_314584568\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-328780413\">\n\n\t<div id=\"col-700885306\" class=\"col hide-for-small medium-12 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover hidden x md-x lg-x y md-y lg-y\" id=\"image_1109893657\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" style=\"margin:59px 45px 0px 0px;\">\n\t\t\t<img decoding=\"async\" width=\"800\" height=\"552\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2022\/10\/Website-mockup.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2022\/10\/Website-mockup.png 800w, https:\/\/brandcode.nl\/wp-content\/uploads\/2022\/10\/Website-mockup-300x207.png 300w, https:\/\/brandcode.nl\/wp-content\/uploads\/2022\/10\/Website-mockup-768x530.png 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/552;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1109893657 {\n  width: 100%;\n}\n@media (min-width:850px) {\n  #image_1109893657 {\n    width: 91%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1832616390\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1832616390 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1644658509\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:94%;\">\n\t\t\t<img decoding=\"async\" width=\"1020\" height=\"746\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-3-4.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-3-4.png 1915w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-3-4-300x219.png 300w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-3-4-768x561.png 768w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/Leaflet-mockup-3-4-1536x1123.png 1536w\" data-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/746;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1644658509 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-848002345\" class=\"col medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1332094124\" class=\"col case_image medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Rebranding for BouwGarant<\/h2>\n<p>BouwGarant is the largest construction certification organization in the Netherlands. Their brand has been around for over 25 years. Over the years, the house style had become inconsistent due to interim changes. So time for a refresh! BouwGarant has asked several design agencies to make a proposal. Because of our extensive experience in (re)branding and our no-nonsense approach, they chose for Brandcode.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_314584568 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-406896815\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-406896815 {\n  padding-top: 0px;\n}\n@media (min-width:550px) {\n  #gap-406896815 {\n    padding-top: 50px;\n  }\n}\n@media (min-width:850px) {\n  #gap-406896815 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-bottom case_quote\"  id=\"row-532285286\">\n\n\t<div id=\"col-279978314\" class=\"col case_quote medium-12 small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>\u201c A carefully monitored and consistently applied house style to all communications contributes to a strong brand identity that inspires trust and loyalty.\u201d<\/h2>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-495136463\" class=\"col medium-4 small-5 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2000529900\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"669\" height=\"669\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/12\/brandcode_people_0000s_0014_Martine.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/12\/brandcode_people_0000s_0014_Martine.jpg 669w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/12\/brandcode_people_0000s_0014_Martine-300x300.jpg 300w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/12\/brandcode_people_0000s_0014_Martine-150x150.jpg 150w\" data-sizes=\"(max-width: 669px) 100vw, 669px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 669px; --smush-placeholder-aspect-ratio: 669\/669;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2000529900 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1811811784\" class=\"col medium-8 small-7 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Martine Bruyn<br \/>\nDesigner <\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1350928306\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1350928306 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<section class=\"section custom-bg-section right\" id=\"section_2028648263\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img decoding=\"async\" width=\"1152\" height=\"768\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/verzamel-1.jpg\" class=\"bg attachment- size- lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1152px; --smush-placeholder-aspect-ratio: 1152\/768;\" \/>\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-800592358\">\n\n\t<div id=\"col-12623014\" class=\"col medium-6 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Working together for a fresh brand<\/h2>\n<p>We started with an intake session in which we mapped out the wishes of the customer. BouwGarant wants to position itself as a brand that exudes certainty, reliability and craftsmanship. Their own members, but also consumers, must be able to recognize themselves in BouwGarant&#8217;s communications. With this information, our creative team made several design proposals. We looked at the following pillars: typography, colour, shape, image and logo. Together with the client, we determined which designs were best used to get the branding in a new, fresh line.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1045924464\" class=\"col hide-for-medium medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2028648263 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 0px;\n}\n@media (min-width:550px) {\n  #section_2028648263 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n    min-height: 600px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-1439308321\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1439308321 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1780330097\">\n\n\t<div id=\"col-602156868\" class=\"col medium-12 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>BouwGarant works with several agencies, so it is important that the brand is clear and consistent for everyone. With this in mind, we have developed the updated brand manual. This contains all style elements such as the use of color, the application of the logo, but also the use of images. By means of the manual it is possible to keep the house style unambiguous.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1502134058\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1502134058 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-681117759\">\n\n\t<div id=\"col-1958297927\" class=\"col medium-12 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Implementation of the branding<\/h2>\n<p>Based on the updated brand manual, we have converted the certificates, flyers, conditions and information sheets to the new branding. With this we have provided a good basis and made it easier to apply the style on other items as well.. Such as the design of a folder that is sent to participants to store documents in, but also the animation of the BouwGarant logo. This animation is used in TV commercials and in video content on social media.<\/p>\n<p>\u00a0<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1800717042\" class=\"col hide-for-medium medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1795444999\" class=\"col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<p><video autoplay playsinline muted loop width=\"100%\" height=\"100%\" ><source src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2022\/12\/Outro-Bouwgarant-FINAL-small.mp4\" type=\"video\/mp4\"><source src=\"movie.ogg\" type=\"video\/ogg\">Your browser does not support the video tag.<\/video><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1811612984\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1811612984 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1444633151\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1444633151 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1463916174\">\n\n\t<div id=\"col-1842945914\" class=\"col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1653765604\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"2250\" height=\"1500\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/WKB-1.png\" class=\"attachment-original size-original lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/WKB-1.png 2250w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/WKB-1-300x200.png 300w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/WKB-1-768x512.png 768w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/WKB-1-1536x1024.png 1536w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/02\/WKB-1-2048x1365.png 2048w\" data-sizes=\"(max-width: 2250px) 100vw, 2250px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2250px; --smush-placeholder-aspect-ratio: 2250\/1500;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1653765604 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1842945914 > .col-inner {\n  padding: 0px 0px 0px 0px;\n  margin: 10px 0px -20px 0px;\n}\n@media (min-width:550px) {\n  #col-1842945914 > .col-inner {\n    margin: -10px 0px 0px 0px;\n  }\n}\n@media (min-width:850px) {\n  #col-1842945914 > .col-inner {\n    margin: -62px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-457777793\" class=\"col hide-for-medium medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1469860047\" class=\"col medium-12 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-558249295\" class=\"gap-element clearfix show-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-558249295 {\n  padding-top: 30px;\n}\n@media (min-width:850px) {\n  #gap-558249295 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<p>In addition to the main brand items, we have designed a booklet about the newly announced Wet kwaliteitsborging (Wkb). To explain the new law to the members in a light-hearted way, we have provided a booklet with clarifying illustrations. The booklet was part of a direct mailing campaign to provide members with more information about the new law. At the same time, the mailing was also the first announcement of an e-learning program initiated by BouwGarant. For the video lessons in the e-learning program we have also animated the illustrations from the booklet.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1176711091\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1176711091 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1977859640\">\n\n\t<div id=\"col-1554273162\" class=\"col medium-12 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<h2>An advisory role<\/h2>\n<p>Brandcode monitors that BouwGarant&#8217;s new branding is correctly applied in all communications. As a result, in many cases we have an advisory role in the use of the updated branding. The same goes for the website. We monitor the development by the agency that creates the website and provide tailor-made advice on the digital implementation of new branding.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2012157353\" class=\"col hide-for-medium medium-2 small-12 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-156143252\" class=\"col medium-12 small-12 large-5 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1579191012\" class=\"gap-element clearfix show-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1579191012 {\n  padding-top: 30px;\n}\n@media (min-width:850px) {\n  #gap-1579191012 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-422319434\" class=\"text hide-for-medium\">\n\t\t\n\t\t\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_296341644\">\n\t\t\t\t\t\t\t\t<div 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lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1302px; --smush-placeholder-aspect-ratio: 1302\/1054;\" \/>\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div class=\"row\"  id=\"row-877196924\">\n\t\n\t<div id=\"col-253165224\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner dark\"  >\n\t\t\t\n\t\t\t\n\t<a href=\"https:\/\/brandcode.nl\/en\/?post_type=post&#038;p=6742\" class=\"button white is-large prevnextbutton\" >\n\t\t<span>TO NEXT CASE<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a>\n\n\t<h1>Spirit4You<\/h1>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<style>\n#section_1470662752 {\n  padding-top: 63px;\n  padding-bottom: 63px;\n  min-height: 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