{"id":3728,"date":"2014-01-15T14:41:15","date_gmt":"2014-01-15T13:41:15","guid":{"rendered":"https:\/\/brandcode.nl\/?p=3728"},"modified":"2022-03-24T14:45:27","modified_gmt":"2022-03-24T13:45:27","slug":"crowdfunding-campagne-voor-4skating","status":"publish","type":"post","link":"https:\/\/brandcode.nl\/en\/crowdfunding-campagne-voor-4skating\/","title":{"rendered":"Crowdfunding-campagne voor 4Skating"},"content":{"rendered":"\n  <div class=\"banner has-hover case_header is-full-height\" id=\"banner-782290166\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"1014\" height=\"570\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2020\/03\/codema-header.jpg\" class=\"bg attachment-large size-large lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1014px; --smush-placeholder-aspect-ratio: 1014\/570;\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-961682975\" class=\"text-box banner-layer x50 md-x50 lg-x0 y25 md-y20 lg-y25 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-left\">\n                  \n<h1>Crowdfunding-campagne voor 4Skating<\/h1>\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-961682975 {\n  width: 100%;\n}\n#text-box-961682975 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-961682975 {\n    width: 97%;\n  }\n}\n@media (min-width:850px) {\n  #text-box-961682975 {\n    width: 58%;\n  }\n}\n<\/style>\n    <\/div>\n \n\t<div class=\"img has-hover arrowdown x95 md-x95 lg-x95 y95 md-y95 lg-y95\" id=\"image_275197066\">\n\t\t<a class=\"\" href=\"#scrolldown\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"39\" height=\"45\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/Pijn-beneden-home.png\" class=\"attachment-large size-large lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 39px; --smush-placeholder-aspect-ratio: 39\/45;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_275197066 {\n  width: 9%;\n}\n@media (min-width:550px) {\n  #image_275197066 {\n    width: 6%;\n  }\n}\n@media (min-width:850px) {\n  #image_275197066 {\n    width: 2.5%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-782290166 {\n  padding-top: 100%;\n}\n#banner-782290166 .overlay {\n  background-color: rgba(0,0,0,.5);\n}\n#banner-782290166 .banner-bg img {\n  object-position: 76% 48%;\n}\n<\/style>\n  <\/div>\n\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #scrolldown\" data-bullet=\"false\" data-link=\"#scrolldown\" data-title=\"scrolldown\"><a name=\"scrolldown\"><\/a><\/span>\n\t<div id=\"gap-2059267834\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2059267834 {\n  padding-top: 0px;\n}\n@media (min-width:550px) {\n  #gap-2059267834 {\n    padding-top: 50px;\n  }\n}\n@media (min-width:850px) {\n  #gap-2059267834 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<section class=\"section custom-bg-section right\" id=\"section_1467290899\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-935522354\">\n\n\t<div id=\"col-221449902\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Crowdfunding-campagne voor 4Skating<\/h2>\n<p>4Skating, de stichting van oud-schaatser Bart Veldkamp, wil rond het Belgische toptalent Bart Swings een schaatsteam van wereldniveau opbouwen. In Belgi\u00eb leeft het langebaanschaatsen echter (nog) niet en Nederlandse bedrijven staan niet in de rij om een \u2018concurrerend land\u2019 te sponsoren. Bart Veldkamp vroeg daarom aan AVEQ om een crowdfundingsactie te bedenken.<\/p>\n\t<div id=\"gap-1752009202\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1752009202 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2>SteunBartSwings.be<\/h2>\n<p>Met crowdfunding bind je supporters aan je omdat ze de prestaties van het team blijven volgen. We adviseerden om niet gebruik te maken van een crowdfundingsplatform, maar om een eigen site te bouwen. Door sociale media te integreren in de site, verschenen berichten van supporters aan de lopende band op de pagina\u2019s. Zo ontstond de sfeer van een community. Dit effect hebben we versterkt door een uniek spel te ontwikkelen: Raad de tijd. Deelnemers konden bij elke wedstrijd de winnende tijden proberen te raden.<\/p>\n\t<div id=\"gap-304394076\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-304394076 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2>Optimaal gebruik van free publicity<\/h2>\n<p>Bart Swings heeft een sympathieke en tegelijk gedreven uitstraling en daar maakten we in de campagne gebruik van. Hij speelde de hoofdrol in de promotieclip die we in eigen huis produceerden. Deze film heeft veel bezoekers naar de site getrokken, onder meer omdat hij bijna in zijn geheel door de NOS werd overgenomen. Ook de persmomenten rond sportevenementen gebruikten we om op de actie te wijzen. De lancering vond bijvoorbeeld plaats tijdens de WK Inline-skaten, waar Bart Swings een medaillekandidaat was. De wereldpers was daar met grote interesse aanwezig.<\/p>\n\t<div id=\"gap-1872611660\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1872611660 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2>Resultaat: een aanzienlijk bedrag en een hoofdsponsor<\/h2>\n<p>De crowdfunding leverde een aanzienlijk bedrag op. De persaandacht die het opleverde, hielp bovendien om sponsoren te werven en uiteindelijk leidde de campagne ook tot een overeenkomst met een hoofdsponsor. Meubelmerk Stressless koos voor het team vanwege de positieve uitstraling van de crowdfundingsactie en ziet grote kansen om hier met een eigen naamsbekendheidcampagne op aan te haken.<\/p>\n\t<div id=\"gap-151664130\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-151664130 {\n  padding-top: 50px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2>Genomineerd voor de Dutch Interactive Awards<\/h2>\n<p>Met onze crowdfundingsactie voor 4Skating\/team Stressless maken we kans op een bekroning in de categorie \u2018campagnes! Mede genonimeerde in deze categorie zijn Doritos jacked rijschool, Heb jij de Sister Factor?, Arcadis 125 en #ExperiencePhilips. De awardshow vond plaats op 15 mei 2014.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1205038910\" class=\"col hide-for-medium medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1467290899 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 0px;\n}\n@media (min-width:550px) {\n  #section_1467290899 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n    min-height: 600px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3728","post","type-post","status-publish","format-standard","hentry","category-case-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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