{"id":1458,"date":"2020-01-09T08:13:50","date_gmt":"2020-01-09T08:13:50","guid":{"rendered":"https:\/\/brandcode.nl\/?p=1458"},"modified":"2023-08-29T12:46:10","modified_gmt":"2023-08-29T10:46:10","slug":"can-i-app-a-minute-with-you","status":"publish","type":"post","link":"https:\/\/brandcode.nl\/en\/can-i-app-a-minute-with-you\/","title":{"rendered":"Can I app a minute with you&#8230;"},"content":{"rendered":"\n  <div class=\"banner has-hover case_header is-full-height\" id=\"banner-440925351\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"1020\" height=\"589\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-header-achtergrond-scaled.jpg\" class=\"bg attachment-large size-large lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/589;\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\t<div class=\"img has-hover case-headerimageLighter x50 md-x50 lg-x100 y95 md-y95 lg-y50\" id=\"image_192858140\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1020\" height=\"924\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-mockups-2.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-mockups-2.png 1600w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-mockups-2-300x272.png 300w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-mockups-2-768x696.png 768w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-mockups-2-1536x1392.png 1536w\" data-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/924;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_192858140 {\n  width: 85%;\n}\n@media (min-width:550px) {\n  #image_192858140 {\n    width: 85%;\n  }\n}\n@media (min-width:850px) {\n  #image_192858140 {\n    width: 46%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n   <div id=\"text-box-1355256382\" class=\"text-box banner-layer x50 md-x50 lg-x0 y25 md-y20 lg-y25 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-left\">\n                  \n<h1>Can I app a<br \/>\nminute with you&#8230;<\/h1>\n<h2>Constructive feedback<br \/>\nfor the VUMC thanks to<br \/>\napp development<\/h2>\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1355256382 {\n  width: 100%;\n}\n#text-box-1355256382 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1355256382 {\n    width: 97%;\n  }\n}\n@media (min-width:850px) {\n  #text-box-1355256382 {\n    width: 100%;\n  }\n}\n<\/style>\n    <\/div>\n \n\t<div class=\"img has-hover arrowdown x95 md-x95 lg-x95 y95 md-y95 lg-y95\" id=\"image_1196323449\">\n\t\t<a class=\"\" href=\"#scrolldown\" >\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"39\" height=\"45\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/Pijn-beneden-home.png\" class=\"attachment-large size-large lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 39px; --smush-placeholder-aspect-ratio: 39\/45;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\t\t\n<style>\n#image_1196323449 {\n  width: 9%;\n}\n@media (min-width:550px) {\n  #image_1196323449 {\n    width: 6%;\n  }\n}\n@media (min-width:850px) {\n  #image_1196323449 {\n    width: 2.5%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-440925351 {\n  padding-top: 100%;\n}\n<\/style>\n  <\/div>\n\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #scrolldown\" data-bullet=\"false\" data-link=\"#scrolldown\" data-title=\"scrolldown\"><a name=\"scrolldown\"><\/a><\/span>\n\n\t<section class=\"section grey-bg left\" id=\"section_1381202061\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-886835817\">\n\n\t<div id=\"col-1118616704\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_895943122\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"266\" height=\"300\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-mockups-1-266x300.png\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-mockups-1-266x300.png 266w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-mockups-1-768x866.png 768w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-mockups-1.png 1000w\" data-sizes=\"(max-width: 266px) 100vw, 266px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 266px; --smush-placeholder-aspect-ratio: 266\/300;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_895943122 {\n  width: 100%;\n}\n@media (min-width:850px) {\n  #image_895943122 {\n    width: 53%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-99127474\" class=\"col case_image medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Improving feedback<\/h2>\n<p>Can I app a minute with you so I can give you some feedback? Brandcode was asked by the VUMC Amsterdam if we could get involved in the feedback improvement process related to interns, junior doctors and the client. The end goal: optimisation of the learning process.<\/p>\n<p>Client: UMC Amsterdam<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1381202061 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-202763330\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-202763330 {\n  padding-top: 0px;\n}\n@media (min-width:550px) {\n  #gap-202763330 {\n    padding-top: 50px;\n  }\n}\n@media (min-width:850px) {\n  #gap-202763330 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-bottom case_quote\"  id=\"row-1843464358\">\n\n\t<div id=\"col-1138273300\" class=\"col case_quote small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>\u201cThe success of the app has meant that other departments within the hospital have also started working with the Feedback App.\u201d<\/h2>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-612781937\" class=\"col medium-4 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_645828182\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/08\/Brandon-vierkant.png\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/08\/Brandon-vierkant.png 300w, https:\/\/brandcode.nl\/wp-content\/uploads\/2023\/08\/Brandon-vierkant-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_645828182 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-991668440\" class=\"col medium-8 small-6 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Brandon de la Parra<br \/>Developer<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1604797474\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1604797474 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<section class=\"section custom-bg-section right\" id=\"section_1864954854\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img decoding=\"async\" width=\"1044\" height=\"820\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/VUmc-beeld-schuin-2.jpg\" class=\"bg attachment-original size-original lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1044px; --smush-placeholder-aspect-ratio: 1044\/820;\" \/>\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1838121404\">\n\n\t<div id=\"col-1172957638\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 class=\"western\"><span lang=\"en-GB\">Team of specialists<\/span><\/h2>\n<p>A Brandcode team of specialists developed the app. There was continuous harmonisation with the end users throughout the build process. After all, the end users are ideally placed to know about needs, requirements and the applications that be most useful in a hectic work environment. The app has enabled more efficient feedback, with time savings for employees.<\/p>\n<p>The build phase resulted in Brandcode devising a hands-on feedback application that is practical and quick to use in the workplace. The application can be used by doctors, nurses and interns or junior doctors to provide feedback in a quicker and more efficient way. Very useful, as feedback is a crucial aspect of ensuring the best possible learning results within the VUMC.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1282650488\" class=\"col hide-for-medium medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1864954854 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 0px;\n}\n@media (min-width:550px) {\n  #section_1864954854 {\n    padding-top: 30px;\n    padding-bottom: 30px;\n    min-height: 600px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-527668880\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-527668880 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-260055913\">\n\n\t<div id=\"col-1094230324\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_104828815\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"536\" height=\"536\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/P8A5711.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/P8A5711.jpg 536w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/P8A5711-300x300.jpg 300w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/P8A5711-150x150.jpg 150w\" data-sizes=\"(max-width: 536px) 100vw, 536px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 536px; --smush-placeholder-aspect-ratio: 536\/536;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_104828815 {\n  width: 100%;\n}\n@media (min-width:850px) {\n  #image_104828815 {\n    width: 80%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-929018657\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>The Feedback App<\/h2>\n<p>Before, team members would just tell each other \u2018you\u2019re doing a good job\u2019 or \u2018maybe you could do this better\u2019; often incomplete comments that did not yield the best results for the learning process. The new application prevents the above. Now feedback can be provided in a specific and efficient manner.<\/p>\n<p>The Feedback App is available on Android and Apple in a Cross Platform Framework. This means the app only has to be developed once to work on both systems, saving money on development and maintenance costs in the long term. The VUMC is also able to manage and structure the app entirely independently, by way of an online control environment. The application is fast, simple and secure.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-75014468\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-75014468 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1590326643\">\n\n\t<div id=\"col-1491824319\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2>Improving medical care<\/h2>\n<p>The success of the app has meant that other departments within the hospital have also started working with the Feedback App. Brandcode continues to play an active role in optimisation of the app, together with the VUMC. Brandcode is proud that the application of this e-health technology contributes to the improvement of medical care.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-517489995\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_972377168\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"556\" height=\"502\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/Logo-en-tekst.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/Logo-en-tekst.png 556w, https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/Logo-en-tekst-300x271.png 300w\" data-sizes=\"(max-width: 556px) 100vw, 556px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 556px; --smush-placeholder-aspect-ratio: 556\/502;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_972377168 {\n  width: 100%;\n}\n@media (min-width:850px) {\n  #image_972377168 {\n    width: 52%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1897814715\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1897814715 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>\n\t<section class=\"section\" id=\"section_788296124\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img decoding=\"async\" width=\"1014\" height=\"570\" data-src=\"https:\/\/brandcode.nl\/wp-content\/uploads\/2019\/11\/Homepage-KIWA.png\" class=\"bg attachment-original size-original lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1014px; --smush-placeholder-aspect-ratio: 1014\/570;\" \/>\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div class=\"row\"  id=\"row-784836150\">\n\t\n\t<div id=\"col-1386609749\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner dark\"  >\n\t\t\t\n\t\t\t\n\t<a href=\"https:\/\/brandcode.nl\/en\/?post_type=post&#038;p=1454\" class=\"button white is-large prevnextbutton\" >\n\t\t<span>TO NEXT CASE<\/span>\n\t<i class=\"icon-angle-right\" aria-hidden=\"true\"><\/i><\/a>\n\n\t<h1>Clearly defined global image for Kiwa<\/h1>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<style>\n#section_788296124 {\n  padding-top: 63px;\n  padding-bottom: 63px;\n  min-height: 200px;\n}\n#section_788296124 .section-bg-overlay {\n  background-color: rgba(0, 0, 0, 0.38);\n}\n@media (min-width:550px) {\n  #section_788296124 {\n    min-height: 800px;\n  }\n}\n<\/style>\n\t<\/section>\n\t<\/p>\r\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can I app a minute with you... | Brandcode<\/title>\n<meta name=\"description\" content=\"We developed a professional application for the VUMC Amsterdam that optimises the feedback process. Watch the full story on our website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandcode.nl\/en\/can-i-app-a-minute-with-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can I app a minute with you... | Brandcode\" \/>\n<meta property=\"og:description\" content=\"We developed a professional application for the VUMC Amsterdam that optimises the feedback process. 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